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Vodafone To Launch Netflix 4G Trial
- Marketing Week, Friday, May 23, 2014 9:45 AM
Vodafone has signed an exclusive deal to offer 4G customers a free six-month Netflix trial as it looks to catch with rivals' success in selling 4G tariffs. The trial is in addition to new 4G customers being given a choice of a free trial of Sky Sports Mobile or Spotfiy Premium. Vodafone revealed earlier this week that it had signed up 637,000 4G customers, which lags behind rivals. EE claims to have reached a tipping point where more new customers are signing up to 4G than 3G.
