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Facebook News Feed Algorithm Tweaks Hit SMEs

Facebook's News Feed algorithm tweaks are hitting SMEs, There are currently 25m SMEs regularly using Facebook, according to the social network’s latest figures, but only 1m of these regularly advertise. By changing the News Feed algorithm, more small businesses will be forced to “boost” posts to communicate with fans. A recent study of 50,000 posts by 1,000 Pages by News Feed optimization service EdgeRank Checker showed that organic reach per fan halved between September 2013 and March 2014 from 12.6pc to 6.5pc.

Read the whole story at The Daily Telegraph »

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