Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of David Cooperstein as chief marketing officer. He was previously vice president, practice leader at Forrester Research.
Cooperstein replaces Lindsay Jurist-Rosner, who has left Simulmedia to start her own Web business.
"Audience-based television advertising is still new to many in the media and advertising communities,” stated Dave Morgan, CEO of Simulmedia. “David has the depth of knowledge and ability to objectively engage with marketers to help them better understand what we do at Simulmedia....”