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Betfred Seeks New Advertising Agency

Betfred is calling a review of its GBP5m advertising account. The incumbent, BJL, has worked with Betfred since 2011 and has been asked to repitch. Chemistry meetings are to be held in early June and pitches are scheduled for July with a winner being announced in the same month. The appointed agency will be responsible for a multichannel campaign, with a focus on mobile -- ahead of the new Premier League football season in August. It will also integrate Betfred's Web sites and stores.

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