Mobile technology that allows consumers to buy directly from television, print and outdoor adverts is to be used by Waitrose, Argos and Laura Ashley from next month. PowaTag uses an app that can read
QR codes, watermarks and images, or a signal from an iBeacon, so a consumer can interact with an advert and purchase the goods or services being offered. PowaTag claims 475 brands have signed up to
use the service, including Adidas, Carrefour and Electrolux.
Read the whole story at Marketing Week »