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A&E/DDB Picks Up Brief To Take AA Image Beyond Heritage

Adam & Eve/DDB has won the AA's advertising account without a pitch. it is believed the brief is to develop a brand image for the AA which goes beyond its heritage in emergency breakdown. Chris Jansen, who took over the role of AA's CEO earlier this year commented: "While our roadside recovery is at the heart of what we do, we do much more. We believe we should be showing our members how we can help in their everyday adventures."

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