Online video start-up Jun Group has brought in LiveRail to help monetize SightSoundEmotion (SSE) -- a recently launched platform that combines cause-based content from the Ad Council along with brand-safe advertising.
The idea behind the platform is to give social charities and causes a dedicated home on the Web for their video content. “It’s great to add SSE, which increases exposure for important social causes while also providing advertisers with a unique cross-screen opportunity,” said Troels Smit, vice president of demand sales at LiveRail.
SSE is already driving 4-to-5 million monthly video views, according to internal estimates.
Thinking native, Jun Group continues to invest in its Overdrive “owned advertising” product, which directs consumers to promotional Web sites and branded microsites.
Fueled by the continued growth in programmatic video advertising, LiveRail co-founder and CEO Mark Trefgarne has been open about the company’s IPO ambitions.