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Carlsberg Calls Review On Somersby Cider GBP10m Account

  • Campaign, Thursday, June 12, 2014 8:35 AM
Carlsberg has called a review of its GBP10m advertising account for Somersby Cider. The incumbent, Fold7, won the business a year ago in a competitive pitch against Team Saatchi. Fold7 was responsible for launching Carlsberg's first cider brand in the UK, using television adverts which poked fun at Apple stores. Carlsberg is believed to have been talking to other agencies. Those currently on its roster include Saatchi & Saatchi, McCann and JWT.

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