According to new consumer research from Leichtman Research Group, (LRG), 49% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device, up from 38% in 2012, and 24% in 2010.
Overall, 24% of adults watch video from the Internet via a connected TV at least weekly, compared to 13% two years ago, and 5% four years ago.
And, Marketing Charts reports that the CEA reports that 46% of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet. Each of those figures was up by at least 7% points from a year earlier. Meanwhile, 45% of TV households viewed at least some TV programming via the Internet, up from 28% the previous year.
Video Viewing on Connected Devices (% of TV User Households; Watched During Past Year)
% HH Watched During Year
Device(s) Video Watched On
Laptop, notebook or netbook
Source: CEA, June 2014
The LRG report says that connected television use is heavily skewed towards Netflix subscribers, with 49% of Netflix subscribers watching video from the Internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers. Among Netflix streaming video users, 78% say that they watch Netflix on a TV set.
Other related findings from the study, Emerging Video Services VIII, include:
Bruce Leichtman, president and principal analyst for LRG, concludes that “… emerging video services have truly ‘emerged’ over the past two to three years… spurred by Netflix’s decision in the third quarter of 2011 to focus on streaming video… coupled with proliferation of connected TV devices, smartphones, iPads and tablets… ”
For more information about LRG, please visit here.