Around the Net
Maynards Rolls Out Augmented Reality Campaign
- The Drum, Monday, June 16, 2014 9:51 AM
Maynards
is experimenting with augmented reality. Its latest version of its Sour Patch sweets, Discovery Patch, has an on-pack code which, after an app has been downloaded, bring four on-pack characters to
life and set children puzzles. The experience was created by Hi Mum! Said Dad. The augmented reality execution is being supported by a GBP3m advertising campaign.
