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Fire Smartphone Powers Up Ecommerce On Amazon

  • The Drum, Thursday, June 19, 2014 9:43 AM

The wait is over, nearly. Amazon last night launched its Fire smartphone, which comes with audio and object recognition to make it easier for consumers to identify, locate and buy products and services. Owners can take a photo of an everyday item such as a vacuum cleaner or book, and receive further information about the item and a link to buy it from Amazon. The phone has four front facing cameras to offer 3D shots. A UK launch date was not given, but is expected to be later this year.

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