War Child Commercial: 'Don't Let This Story Become His Story'

warchildWar Child in the Netherlands launched a 60-second video in May, coinciding with May 4 and 5, when WWII is remembered in the Netherlands. The organization gives physical support to children who are traumatized by war. The video shows a young "war child," recalling a traumatic time in his youth when people of all ages were taken abruptly and thrown in the back of a truck. "Don't let this story become his story," flashes copy. "Help us take the war out of a child." The story is actually that of a now grown man, a child of WWII, still visibly and emotionally haunted by the image he witnessed as a child. See it here, created by TBWA's Dutch agency, Doom&Dickson.

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