It’s not clear whether this was leaked on purpose, but it’s highly likely it was a mistake. What is a little clearer is that this in-tweet functionality would only come directly from Twitter, so in other words Fancy was in all likelihood a beta tester for this new service.
So what do I think of it? I love it and I hate it at the same time.
I hate it because at its core, it is diametrically opposed to the idea of people connecting with people; what I would call “non-media.” Twitter should not be considered to be a media platform -- and yet, as a public company, it has no choice but to figure out how to “monetize” through interruptive and unimaginative paid media and now twee-commerce™ (I just trademarked it -- not really).
How long before Twitter truly jumps the shark and becomes nothing more than a place to shriek (messages) and shill (products)?
Still, isn’t it time we take some responsibility and accountability for all the free sh....tuff out there, and demonstrate proven ROI?
Strategically, Twitter is undiluted social serendipity -- and for this reason, it represents the ultimate impulse purchase platform. Especially when one-click-buying (or wait, that’s trademarked) is one tweet away.
If you’ve ever used the Fab, Fancy or Etsy app -- or really any shopping app -- you know it’s very hard to resist shopping trigger finger. It’s not hard at all to rack up a hefty basket size based on the ease of use, user experience and seamless checkout process.
Twitter isn’t necessarily that different, although it is a significantly less visual experience.
Surely then, the “Buy Now” button is the next iteration of a very powerful social platform maturing and mainstreaming into a formidable commerce engine. With a user’s verified profile and billing and shipping information securely stored (yeah, right), commerce should be as simple as age verification on Facebook.
With “Buy now” sparingly and respectively rolled out (a big assumption I know) matched to carefully curated commerce vendors, user experience can be protected, preserved and even enhanced. After all, anything that minimizes clicks will similarly maximize conversions by saving time, frustration and unnecessary steps.
And how long before we see “square-like” functionality, allowing JESS3 to monetize one of its infographics, or Bob Knorpp his podcasts?
Personally, I’d prefer things to stay as they are. I’m an idealist and purist who feels that the United Nations should acquire Twitter -- not Google or Facebook.
That said, I wouldn’t mind the occasional exception to the norm -- like, for example, the ability to purchase my book “Z.E.R.O.” directly from a tweet.
That last comment was a joke. Sort of.