- Moz, Monday, July 14, 2014 1:37 PM
It takes more than keywords and links to build a successful SEO strategy. Rand Fishkin champions the art and science of SEO and offers insight into expanding the search optimization tactic. He delves
into complexities, challenges and controversy, and why marketers cannot fit SEO into a mold. Although some marketers describe SEO as anything that impacts potential site links, it's any input that
engines use to rank pages, as well as anything people or technology does to influence those ranking elements, per Fishkin.
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