
The
Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their
country. The first spot shows an older man telling the story of a young girl who was approached by a modeling scout at the mall. She was instead brought to a hotel, forced into performing sexual acts
and eventually taken from her hometown, unable to see her family.
Watch it here. Another ad shows a middle-aged man describing one girl's
older boyfriend, who forced her to sleep with other men.
See it here. The final ad shows a woman narrating one girl's story about a boyfriend
who introduced her to drugs and then threatened to hurt her family if she didn't prostitute herself.
Watch it here. Each ad drives viewers to
GiveMyVoice.com, a site where people can donate their voice and narrate a girl's story.
DDB Canada Toronto and
Tribal Worldwide Toronto created the campaign.
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