Reed's Ginger Brews has launched its first national cable advertising campaign in 25 years. The low-key, laid-back ad stars the company founder describing his love for ginger,
promising viewers that once they try his ginger brew they will never drink ginger ale again. The monthlong campaign is running on Bravo, BBC America, Cooking Channel and HGTV and follows Reed around
his beautiful home while he describes the fresh ingredients found in his ginger brew. The spot ends with consumer testimonials and Reed doing a back flip into his pool.
See it here, created by
Evans Media Group and
Fusion Idea Lab.
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