Advertising Age has reported that WPP is rolling out a “flexible” alternative to Xaxis, the agency’s programmatic trading desk.
For advertisers that have been less
accepting of Xaxis’ business model -- “particularly when it come to signing non-disclosure agreements -- the WPP media agency network is willing to be a little more flexible,” writes
Advertising Age, “It’s now building a less constrictive alternative that it hopes will keep clients from moving their programmatic operations in-house.”
Read the whole story at Advertising Age »