has relaunched its
, in an effort to streamline its online presence and increase consumer engagement. Huge
redesigned the site, meshing brand and
product storytelling throughout the shopping experience. The new site for the SoCal footwear and apparel brand has a ton of content on the homepage alone, yet it doesn't appear crowded or too
overwhelming. Each picture or article resembles a Pinterest post, making it easy for visitors to scan the homepage and then click on what piques their interest. Users can also research products
curated by real Vans athletes, locate Vans shops and scroll user-generated content from social media networks like Tumblr, Instagram and Vine.