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Fashion Brands Trial VMBeacon Technology

  • Marketing, Thursday, August 14, 2014 9:01 AM
Fashion brands House of Fraser, Jaeger & Hawes and Curtis have rolled out VMBeacon technology to engage with customers.  Customers who download the Iconeme app will be notified as they pass shop windows containing interactive manequins, welcoming them into the store and invites them to launch the app. They can then browse or save the look, share with a friend or purchase from the retailer's website. 

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