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Ta-Da: Five Features of Enhanced Ecommerce

  • ClickZ, Monday, August 18, 2014 2:19 PM
Robert Miller explains a new feature that Google calls Enhanced ECommerce, which allows Universal Analytics users to dig deeper into their e-commerce data. He believes it's a good tool to attribute revenue to marketing campaigns and provide directional indicators that help optimize campaigns, bids, keywords, and more. He runs through five features that range from product impressions to shopping behavior analysis.

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