• AdExchanger, Thursday, September 4, 2014 1:19 PM

AdExchanger this week posted a Q&A with About.com’s CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native advertising.

Vogel said: “When we started, every single unit we sold programmatically was put into an exchange or bought in an open auction. We don’t do anything now in an open, no-floor ‘buy whatever you want’ auction. Scott’s done an incredible job of building a programmatic stack and effort that works really close to premium display and just serves clients who just want to talk to [About.com].”

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