Around the Net
GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
- Adweek, Friday, September 19, 2014 10:43 AM
Adweek has reported that GumGum, an in-image ad provider, and Xaxis have partnered to sell in-image ads via programmatic.
“Indeed, whether one is talking about TV, online video, display or mobile advertising, the marketing world is moving toward more automated buying and selling,” Adweek writes.
