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Voice Assistants Could Steer Users To Brands

Microsoft's group program manager for Cortana, Marcus Ash, told Marketing that the voice assistant would eventually collate information about users' personal interests and share them with external apps -- with user permission. Cortana already allows developers to "deep link" to apps, meaning users can open apps and display specific content through voice commands. Ash sees this moving one step further, with voice assistants actively pointing to relevant apps -- something brands could take advantage of.

Read the whole story at Marketing Magazine »

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