It’s a good thing Tyler Loechner edits Real-Time Daily, and not me. That’s because he understands programmatic ad technology better than I do. And he can prove it. Actually, he just did. The two of us just completed a “Programmatic Quiz” hosted by video SSP Altitude Digital, and Tyler scored an 86, while I only got a 78. In fairness, I thought some of the questions were kind of subjective and could have been interpreted in different ways. In even more fairness, most of the ones I got wrong weren’t the ones that required interpretation, but simple knowledge about things like the meaning of “fill rates” or what are standard formats for mobile ads, etc.
That said, neither Tyler or I are probably the kind of professional you’d want to entrust your programmatic trading dollars to. But that’s okay, because we’re not traders, we just cover this stuff. If you want to see how knowledgeable you are on the subject of programmatic, try the quiz for yourself.
Meanwhile, we’ve asked the folks at Altitude Digital to share what the final average scores are when the effort has run its course for a while. Stay tuned.
On a related subject of industry knowledge, we asked Altitude Digital Founder Jeremy Ostermiller if he would throw some of his organization’s behind our on-again, off-again effort to jump start a new industry wiki to define -- and constantly redefine -- ad technology jargon. And if enough people get behind that idea maybe we can create a resource where everyone in the industry can go, get smarter, and do better on future programmatic quizzes. Even trade editors.If you’d like to be part of an industry wiki initiative, feel free to comment here or contact me directly at firstname.lastname@example.org.