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Camelot To Launch 3D Augmented Reality 'Christmas Cash' Scratchcards

  • Marketing, Monday, September 29, 2014 6:37 AM
National Lottery operator Camelot has partnered with augmented reality start-up Blippar to add a 3D layers to its 'Christmas Cash' scratchcards. The deal means a National Lottery player who downloads the Blippar app and waves their scratchcard in front of their smartphone, will then see extra content, such as a 3D game. Camelot claims it is the first lottery operator to bring augmented reality to scratchcards. A number of US lottery companies have used augmented reality for promotions, not directly on products.

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