Around the Net
Heineken Looking For Digital Innovators
- Brand Channel, Friday, October 3, 2014 10:30 AM
Heineken, in 2010, set a target to reach an innovation rate of 6% by 2020. To get things going the company developed an innovation program two years back. The program, Innovators Brewhouse, was a call for creative. Now Heineken is back with a call to "tech, mobile and digital disruptors' to help "create an ecosystem of services and digital tools" by launching Frontier, an accelerator to foster innovation around the brand's product and customer experience.
