, a nonprofit organization that helps victims of domestic violence and sexual assault in Oakland County, Mich., launched a disturbing PSA featuring a man who isn't as nice as he looks.
In "Mr. Nice Guy," a man speaks directly at the camera, to his future victim. He begins talking about how nice he'll be at the beginning, until he's ticked off and smacks his victim hard, bragging
that he'll do it again. The PSA goes into worse detail as the man threatens to push his victim down a flight of stairs and harm her children, and then tries to convince her that it's all her fault.
"Live Without Fear" closes the ad, alongside HAVEN's logo and website
. Watch it here
, created by
Lowe Campbell Ewald
and directed by Angus Wall