Around the Net
Will Yahoo Buy An Ad Tech Company?
- Wall Street Journal, Wednesday, October 15, 2014 2:24 PM
A Wall Street Journal post explores the possibility of Yahoo acquiring an ad tech company with the Alibaba cash it recently raised.
“The idea is that Chief Executive Marissa Mayer may want to match what Google, AOL and now Facebook are doing -- building out full suites of ad-buying-and-selling software.
The WSJ notes that Yahoo has already built and pitched a tech stack, but adds that it isn’t “resonating in the online ad marketplace, say programmatic ad buyers and ad tech experts.” The post continues: “Hence, the speculation that Yahoo could be in the market to buy some more ad tech.”
