• by Erik Sass  @eriksass1, October 27, 2014

The Digital Engagement Index increased slightly overall with notable gains for a couple big brands, but declines for most of last week’s leaders. Digital engagement with the NFL brand increased 347%, with the majority of engagement occurring on Instagram.  Meanwhile Lego, Hasbro, Coca-Cola, and Red Bull have placed in the top 10 every day for the past week.