• by Wayne Friedman , October 28, 2014

As part of an overall advertising sales restructuring move, Fox Broadcasting Co. top advertising executive Toby Byrne has gained new and broader responsibilities.

Byrne, president of ad sales for Fox Broadcasting Co., will now be president of advertising sales for Fox Networks Group.

Fox Networks Group consists of Fox Broadcasting Co, Fox Sports Media Group, national and regional cable programming networks, Fox International Channels and Fox Networks Engineering & Operations.

Byrne will oversee national ad sales and revenue generating strategies for Fox Network’s Group’s domestic entertainment and sports television businesses -- as well as Fox Broadcasting, Fox Sports and the company’s national cable networks and digital businesses.

He will continue to report to Randy Freer, president/chief operating officer of Fox Networks Group.

Starting with Fox in 1996 as an account services representative, Byrne rose to become vice president in 2003. In 2010, he was promoted to president of sales for Fox Broadcasting -- replacing the retiring Jon Nesvig.

In a statement, Byrne said: “We no longer live in a linear, single-stream environment, and we need to structure our sales organization to thrive in the evolving media marketplace. By combining the best attributes of our broadcast, sports, cable and digital sales organizations, we will better serve our clients in developing impactful marketing solutions.”