has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to
soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with me? Cherries fall on a coconut umbrella, which turns into a sailboat that lands on an island of mangoes and
pomegranates. The pomegranate seeds create an explosion, which concludes with an image of Burt's Bees lineup of lip balms. "Discover all the naturally moisturizing flavors of Burt's Bees Lip Balm,"
closes the ad, seen here
and created by Baldwin&
. TV will run on all broadcast networks and cable including Bravo, E!,
TBS, TNT, and USA and CW.