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How To Calculate Landing Page ROI

Formstack has put together a short guide to calculating the return on investment of a landing page using Google Analytics. Step one is to define the audience to discover the words and phrases people use to search for the products and services. Begin with popular keywords and dig into search results, suggested searches and competitors' pages to look for others. Take a page and calculate the conversion rates for calls to action. Subsequent steps follow in the infographic.

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