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Channel 4 Launches Four New Interactive Mobile Ad Types

From today four different types of interactive ad campaigns running on Channel 4’s on-demand service on PCs will also include inventory on mobile. The ad formats supported on mobile include: Ad Link, which includes links in pre-rolls; Ad Extend, which offers longer versions; Ad Bloom, with a microsite; and Ad Shop, for e-commerce.

Read the whole story at Media Week »

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