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The Banner Ad Gets Its Obit

Squeezed in-between banner ads for Microsoft’s cloud service, The New York Times has published a rather ironic obituary for the online banner ad. The Times’ Farad Manjoo calls the banner “one of the most misguided and destructive technologies of the Internet age.” Yet, rather than good sense on the part of publishers and marketers, it’s the rise of mobile that is finally felling the once might banner. “The Web, the medium in which [the banner] has thrived [is in] decline,” Manjoo writes.

Read the whole story at The New York Times »

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