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M&S Reveals Social Focus For Christmas With Budget Up 25%

M&S’s executive director of multichannel, Laura Wade-Gery, told London's Festival of Marketing that its Christmas campaign is its “most digital yet,” putting social media at the forefront. She said customers are responding best to brands that have “shifted focus to online and content.” The 25% rise means M&S’s digital marketing budget has more than doubled since 2010.

Read the whole story at Marketing Week »

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