Around the Net

Even Wearables Have Gone Programmatic

  • Adweek, Friday, November 14, 2014 12:46 PM

Adweek has posted an article reporting that FitAd, a wearables ad network, “has begun facilitating automated promos for Amtrak's Acela Express service to folks who golf on courses along the Eastern Seaboard.”

The post continues: “The train-travel brand is the first to test the ad net, running banners via Golfshot when golfers who have downloaded that mobile app onto their Sony or Samsung watches are in between holes.”

“So Acela may be the first known programmatic wearables ad buyer,” Adweek concludes.

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