Adform Adds Mobile Support To DSP

Adform, a Denmark-based demand-side platform (DSP), on Tuesday announced the launch of a mobile ad platform, dubbed Adform Go.

The platform is connected to Adform’s data management platform (DMP) and existing DSP, per a release, giving Adform clients the ability to run cross-screen campaigns programmatically.

Per a release, the mobile component of the platform includes an app tracking SDK, an HTLM5 toolkit, video banner builder, mobile SDK, creative agency work space and cross-screen targeting options.

Adform will use its partnership with AdTruth on the new platform, which lets Adform associate an ID with a user’s device, per a release.

“Despite the sentence ‘this is year of mobile’ being spouted almost every single year for the past decade, consumers and businesses are now finally embracing mobile devices at an extremely aggressive rate,” stated Martin Stockfleth Larson, CMO of Adform. “We are therefore confident that 2015 will prove to be the tipping point of mobile, and have therefor launched Adform GO in order to facilitate the needs of both Publishers and Advertisers to accommodate this monumental shift in the online advertising space.”

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