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Mediaocean, Videology Partner To Combine TV, Digital Video Planning

The Wall Street Journal has reported that Mediaocean has partnered with Videology, a programmatic video ad platform, to allow marketers to manage TV and digital video campaigns from a single interface.

Helping these influential TV buyers weigh TV ad inventory against Web video could help accelerate a shift in dollars from TV to the Web, some ad industry executives believe,” writes the WSJ.

Read the whole story at Wall Street Journal »

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