Yahoo Becomes Mozilla Firefox Default Search Engine

Yahoo and Mozilla Wednesday announced a five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop. The agreement also provides a framework for exploring future product integration and distribution opportunities to other markets, per the companies.

Yahoo calls the deal the most significant partnership in the past five years.

As part of this partnership, Yahoo will provide U.S. Firefox users with an enhanced search experience powered by Microsoft Bing Firefox, which is scheduled to launch December 2014. The companies describe the features and design as "clean, modern and immersive."

"We're thrilled to partner with Mozilla. Mozilla is an inspirational industry leader who puts users first and focuses on building forward-leaning, compelling experiences," said Marissa Mayer, Yahoo CEO, in a prepared statement. "At Yahoo, we believe deeply in search - it's an area of investment, opportunity and growth for us."

The partnership helps to expand Yahoo's reach in search and gives the company an opportunity to work closely with Mozilla and more broadly in search and digital content.

Some say deal could increase share for the Yahoo-Bing ad network. "It's the same back-end experience powered by Bing, but we're updating the front-end, what searchers see," per a Yahoo spokesperson. "We become the default search engine on the Firefox browser."

4 comments about "Yahoo Becomes Mozilla Firefox Default Search Engine".
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  1. Naresh Gehi from Gehi & associates, November 24, 2014 at 12:15 a.m.

    Ok, but the ultimate choice is customer. We will decide who is the best and suitable search engine. But even after one decade, yahoo doesn't beat at least not give competition to the Google.

  2. Stone Zuber from ASU, November 24, 2014 at 3:13 p.m.

    This is an exciting opportunity for these two companies! Not only are they opening the doors to both of their search engine fan base and emergent followers, they are opening the opportunity for company growth. Throughout my life I have always used Yahoo that is until I started having some issues with their servers and reliability for compatibility for my schoolwork at Arizona State University.
    Sources claim that this is the most significant partnership in the last five years, and I believe it. Just when I though Yahoo’s users had hit an all time low, they climbed back up the ladder by linking hands with Mozilla. Also, they say they are going to be using Bing, which will assist in making their users Internet and surfing experience as “clean, modern, and immersive as possible.”
    CEO of Yahoo claims that they’ve managed to keep the same back-end, and they’re just reinventing the front-end. This is a smart marketing technique to bring curious drifters. Since I am now a current Mozilla Firefox user, this is exciting news for me. I spend most of my time on the Internet doing research for my classes and its extremely beneficial to my work that my search engine is reliable.
    In addition, I am excited for the enhanced search experience powered by Microsoft Bing Firefox, which is scheduled to launch in December 2014. I for one will definitely be giving this a try. I do wish they had done a better job of advertising this upcoming change because without this ad, I would’ve never known about it.

  3. Tiffany Niess from MKT, November 25, 2014 at 12:29 a.m.

    This article really caught my attention, because this is an excellent move for not only yahoo, but for Firefox as well. This gives not only Mozilla a chance to promote their platform, but yahoo is also is given a chance to expand their brand name to possibly new consumers as well, these may people such as those who would normally use a search engine such as Google, allowing possible consumers to experience other search platforms. This partnership is giving both companies an opportunity to develop into other areas of interest. Mozilla is given the opportunity to venture into areas of search where there recourses may not normally let them explore in normal situations if they were not partnered with Mozilla. Advertisers may also see opportunities to promote their products and services in order to promote and get their products out there to a greater diverse group of consumers who would be exposed to their ads and promotions. Mozilla would and could also be seeing a greater amount of traffic to their Internet browsers when and if yahoo is able to promote their partnership. Yahoo will also have greater opportunities to expand their search engine into other industries. Overall this is a very good opportunity for not only Mozilla, but for Yahoo as well, these two companies will be able to pool all of their resources and make both of their companies better, by sharing information and working together to grow their companies and organizations in directions that will ultimately give consumers more choices.

  4. Patrick Trybus from Hunter Hagan & Co., November 25, 2014 at 1:52 a.m.

    Yahoo makes out on a steal by becoming the default search engine for Mozilla Firefox. Yahoo currently can be thought of as one of the main search engines that people can access, behind Google Search and Bing, in my opinion. However, Google Search is the default search engine for most internet browsers. With this deal, Yahoo has claimed the second largest internet browser as their own medium to gain access to more households, who might not necessarily use Yahoo currently. Yahoo seems to have a good sense of focus and understanding to what Mozilla can bring to them as a company. According to Yahoo CEO, Marissa Mayer, “We're thrilled to partner with Mozilla. Mozilla is an inspirational industry leader who puts users first and focuses on building forward-leaning, compelling experiences.” Also, she goes on to state that “At Yahoo, we believe deeply in search - it's an area of investment, opportunity and growth for us." I believe that Mozilla also benefits from the partnership as well. In this deal, it may acquire new users who are currently Yahoo loyal, because those users will support a company that supports one that they care about. And with Mozilla steadily taking more and more users away from Internet Explorer each year, the user base for Yahoo will also steadily increase. Since the Yahoo search engine is also backed up by Bing, the performance of the search engine will be as good as Google has been in the past, or if not, possibly better.

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