Droga5 Names Global CEO, CSO

Droga5’s Sarah Thompson, Chief Executive Officer, and Jonny Bauer, CSO, are adding global responsibilities to their workloads.

The shop is based in New York, where Thompson has been CEO since early 2013 when she succeeded Andrew Essex who took on another role at the agency. Now she’s adding the title Global CEO, while Bauer is adding Global CSO duties to his remit.

With more than 10 new accounts won in 2014 and increasing international needs of new and existing clients, Droga5 is positioning itself for continued expansion. In addition to their global posts, both executives will continue as CEO and CSO of Droga5 New York. The agency also has offices in London and Sydney.

The agency has had a string of new business wins this year including assignments from Reckitt Benckiser, Georgia Pacific, Jockey, Toyota and Dun & Bradstreet.

“Since her very first day at Droga5, Sarah’s impact on the growth, culture and overall success of this agency has been both immense and flawless,” said Creative Chairman and Founder, David Droga. “She is a genuine, natural leader and someone I really couldn’t trust more.”



Of Bauer, Droga added, "Our growing ambitions warrant our very biggest brains. Jonny is most certainly that and more."

Thompson joined Droga5 in 2008 after tenures at BBH, Mullen and Goodby Silverstein & Partners. She was promoted to CEO, advancing from the role of President. In her new role as Global CEO of Droga5, Thompson will work alongside the leadership teams in both London and Sydney as they continue to capitalize on business opportunities and diversify their portfolios, according to the agency.

Australian-born Bauer also came to Droga5 in 2008 after years with BBH. Once at Droga5, he was elevated from Head of Strategy to Chief Strategy Officer in September 2012. In his new role as Global CSO, Bauer is tasked with ensuring continuity in the agency’s strategic vision across all specialties and brands while developing best practices for offices worldwide. 

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