For the effort, Apple has created an Apps for (RED) section within its App Store, which include 25 apps from Angry Birds to GarageBand.
CEO Tim Cook described Apple as a “proud supporter of RED” -- an organization founded in 2006 to fight Aids around the world by partnering closely with consumer brands from Apple to American Express to Nike to The Coca-Cola Company.
“For eight years, our customers have been helping fight AIDS in Africa,” Cook said in a statement.
Through December 7, every time a customer purchases a participating (PRODUCT) RED app or an exclusive in-app purchase, all proceeds will go to the Global Fund.
On Black Friday, Apple will also be offering its US customers a special edition (RED) iTunes gift card with the purchase of select Apple products, and then donate an undisclosed portion of the proceeds to the Global Fund. Then, next Monday — World AIDS Day — Apple plans to donate an undisclosed portion of every sale at Apple’s retail and online stores to the Global Fund.
To date, Apple has already raised $75 million to fight Aids, according to Bono, U2 front man and the co-founder of (RED).
In the Apps for (RED) section of Apple’s App Store, consumers will now find a special Angry Birds app featuring (RED)’s Mighty Feathers; a DJay 2 app spinning (RED) turntables; and a FIFA 15 Ultimate Team app featuring a (RED) Tournament.