Drawbridge, a cross-device ad-targeting firm, this week announced its expansion in Europe with partnerships with MediaCom, Starcom Mediavest, Amnet and Somo.
The company is also expanding
its London-based team, per a release, which is led by Mark Wright, who stepped into the role of Drawbridge's UK managing director earlier this year.
"We are really excited to see the
organization scale in the UK under Mark's leadership," stated Nimeshh Patel, VP of EMEA at Drawbridge. “Our EMEA business is gathering momentum, which has warranted the additional investments
that we are making."