Build-A-Bear Workshop, a make-your-own stuffed animal experience, tapped J. Walter Thompson as its lead strategic and creative agency. The agency's Atlanta office will lead strategy and creative in
North America and the United Kingdom. JWT will expand the Build-A-Bear retail portfolio and brand reach, integrating creative structure across all elements of Build-A-Bear's business, retail and
corporate communications channels. WPP's Geometry Global contributed to the pitch and will be partnering with JWT on Build-A-Bear shopper and activation efforts. WPP's Possible Worldwide remains the
digital agency of record for Build-A-Bear.
