To drive sales, some aspects of mobile obviously work better than others.
The question for retailers, of course, is which work best.
As might be expected, loyalty/rewards programs are at the top of the list in the eyes of retailers, according to a new report.
The majority (64%) of retailers see their loyalty/reward program as among the best ways to connect with consumers during their shopping experience, according to the study by Forrester Research for SPS Commerce, a cloud service company.
This was followed by the retailer mobile app (56%) and flash sales (32%).
The study comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey and data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.
To drive sales, loyalty programs also top the list. Here are the most effective sales drivers, in the view of retailers:
Interestingly, the study also included the list of technologies that have no effect on sales, in the view of the retailers. Here’s what they see has having no effect on driving sales:
For a mobile wallet, at least from the customer viewpoint, getting a deal is ahead of everything else desired, as we see in numerous other studies. Here’s what customers using mobile say they most want in a mobile wallet:
Mark your calendars for the second MediaPost IoT: Beacons conference in Chicago Feb. 10.