February 10, 2015The Metropolitan Club, Chicago, IL


Beacon Reset

With the holiday shopping season in the past tense, the world of beaconing marches forward, armed with many more insights into what is working so far.

Following the inaugural and highly acclaimed beacons conference in New York, MediaPost is taking its new “IoT’ event series on The Internet of Everything to Chicago, with another deep dive into Beacons as retailers become marketers’ new digital access points for customers.

Featured Speakers

November 2014 Attendees Included
  • Alex and Ani
    VP, Digital Strategy
  • Bayer
    Digital Solutions Manager
  • Beeby Clark + Meyler
    Senior Analyst
  • Bose Corporation
    Creative Lead - Retail
  • Brooklyn Museum
    Vice Director of Digital Engagement & Technology
  • Burberry
    SVP, Americas
  • Conde Nast
    Executive Director, Digital Business
  • CVS Caremark
    Mobile Product Manager
  • DigitasLBi
    VP, Director of Media Activations and Partnerships
  • InterPublic Group
    Strategic Intelligence Analyst
  • Johnson & Johnson
    Director, Digital Innovation
  • Madison Square Garden
    VP Digital Products
    EVP/Chief Innovation Officer
  • Marriott International
    Director, Digital Personalization
  • MediaCom
    Digital Media Supervisor
  • OMD
    Client Strategy
  • Omnicom Media Group
    Director, Retail Investment
  • Pfizer
    Sr. Manager
  • PHD
    Supervisor, Connected Platforms
  • SapientNitro
    Group Account Director
  • Starcom MediaVest
    Media Director
  • Tommy Hilfiger
    VP of Advertising and Integrated Media
  • UM
    EVP, Head of Research NA
  • Zenith Optimedia
    VP Strategy

The retail world, like everything else in a totally connected world, is being transformed by beacons, small radio transmitting devices that are opening up a whole new world of local and  highly targeted and personalized marketing.

This is geofencing on steroids, though a trickier and more complex landscape to navigate. The explosion in proximity-aware mobile beacons presents marketers with new ways to precisely and intimately interact and engage with consumers at malls, in stores and at the product level in every aisle. With more than 30,000 beacons active in the U.S., it’s still early on the way to the millions coming.

There are a multitude of both closed and open beacon networks, a myriad array of new and emerging mobile beacon advertising models and a growing number of beacon strategic choices. Brands can go direct to consumers by beaconing them right to their products.

But first, retailers, brands and a new cottage industry of third parties need to make hard strategic choices. What do the new, in-store, mobile advertising platforms look like? Who will control the experience before, during and after the store visit? Who are the players, familiar and new? Where does the agency fit in? What about the ad networks? And what are the implications of tightly tying together ad, marketing and payment operations?

IoT: Beacons shines a light on the whole gamut of mobile marketing and advertising choices, highlights early best practices from the holiday shopping season and beyond and identifies the potential pitfalls in nothing less than a revolutionized relationship between store and customers.

Following the holiday shopping season, it’s time for a beacon reset.

What leading marketers, agency execs and digital practitioners are saying about this event series:

"The content at MediaPost's IoT Beacons event was excellent. Packed with a lot of useful information."

Alice Rogers

VP, Operations Excellence
AMC Theaters

"IoT Beacons was a well-organized event.  Intelligent pundits and SMEs as panel members.  I liked it very much!"

Jesse Wolfersberger

Director, Consumer Insights
GroupM Next

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

Gary Milner
Director, Global Digital Marketing

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"

Kevin Klein
Head of Marketing, Global Display Advertising

"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."

Carri Lukasik
Marketing Manager
Disney Store

"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference.  Good luck with the balance of SX!"

Dan Clifford
Vice President, Marketing
Victoria's Secret

“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”

Ian Schafer
Founder & CEO
Deep Focus

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.