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Mobile DSP Adelphic Raises $11 Million In Series B

AdExchanger has reported that Adelphic, a mobile demand-side platform (DSP), has raised $11 million in a Series B round of financing led by Blue Chip Venture Co., Google Ventures and Matrix Partners. The company has now received $12 million in total funding.

Adelphic – which was founded by the many of the same people responsible for iAd, née Quattro – is earmarking the cash for more development around its cross-device targeting solutions, as well as a push into Europe and APAC,” writes AdExchanger.

Read the whole story at AdExchanger »

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