California Pizza Kitchen tapped Los Angeles-based Stun Creative as its creative advertising agency of record, following a review. The agency will create and produce all of the brand's advertising initiatives for 2015. Media buying, planning and social media were not part of the review process and remain unaffected. "The Stun Creative team stood out during the selection process," said Ashley Ceraolo, Vice President of Marketing for CPK. "The agency developed a creative strategy that demonstrated a thorough understanding of our consumer and category." Added Brad Roth, Founder/Principal, Stun Creative: "We are excited to work with CPK on rebranding over 60 restaurants that will be redesigned in the New Year. It's a great opportunity to work with a beloved brand optimizing their casual dining experience and dining options with more farm to table menu items." California Pizza Kitchen spent $2.5 million on measured media in 2011, $158,000 in 2012 and $147,000 in 2013, according to Kantar Media.