Around the Net
Hewlett-Packard Wants More Control Of Its Programmatic Buying
- Advertising Age, Thursday, December 18, 2014 12:52 PM
“Hewlett-Packard is looking to take more control of its programmatic buying,” reports Advertising Age, adding that “HP's emphasis on exerting more control over the process, including data and tech-partner contracts, is in line with the trend toward marketers bringing more of the programmatic capability in-house.”
