
Drinking on
the job is encouraged with an agency project from
CP+B Copenhagen. Inspired by a recent scientific research study that shows the average man produces the most creative thinking at an
alcohol level of 0.075%, the agency brewed a beer to help enhance creativity. Dubbed the
Problem Solver, the beverage is a handcrafted Indian Pale Ale with a bottle indicator to help
drinkers find their creative peak. Those over 21 are encourages to drink the amount that fits your weight to make sure you hit the magical number. But don't overdo, it or else your coworkers will
probably find you asleep and drooling at your desk. The Problem Solver is currently served at after-hours workshops at the agency, at a local Copenhagen beer store, and at a new initiative called "The
Problem Solvers," where community and charity groups are invited to the agency to brainstorm ideas over a beer. Instead of money, local communities and charity organizations will pay "a beer for an
idea."
Check it out here.
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