In acknowledgement of the 3,500 homeless and 15,000 at risk households in their area, Calgary-based Trigger Communications decided to tackle homelessness in Calgary this season with what they are calling "The first-ever airbnb PSA."
The "PSA" which the agency created for Alberta charitable organization, The Mustard Seed, consists of airbnb listings that document what it's like to be homeless. Through social media, the agency encouraged people to book a night at one of these listings for $20 -- the same amount a person in Alberta receives for social assistance.
To further promote the fund-raising effort, the agency placed cardboard signs around the city promoting the listings. Now isn't that better than a bunch of agency employees tossing on some Christmas costumes and prancing around the office sharing their poor acting skills? Yes. Yes, it is.